BACKGROUND One of our most successful consumer clients, a midwestern agency that’s trusted Position A with lead generation for nearly three years, had a massive gap in their client roster — no spirits brands.

SOLUTION Position A crafted and managed a lead generation campaign targeted at spirits marketers that leveraged the agency’s great branding and high-profile campaign work for various CPG food and apparel companies and fast casual restaurants.

RESULT Home run! The agency has just been awarded the AOR business for a brand new national vodka brand, owned by one of the world’s major spirits companies.