BACKGROUND A large full-service digital agency had multiple business development people on its team but no time or resources to dedicate to outbound prospecting. They also had deep experience in CPG to leverage but no recent case studies on their site.

SOLUTION We developed an executive summary of their agency specifically for CPG buyers that explained the problems they solved for this category, how they did it, the unique capabilities they had developed and recent work.

RESULT The campaign attracted a major, global cosmetics brand that was developing an RFP and put our agency in Position A to win the business!