BACKGROUND Our client is a social media analytics company that captures brand performance across the core social media channels — Facebook, Twitter, LinkedIn, Instagram, YouTube and Pinterest. The company is very sales oriented, employing multiple territory-based sales people in the US and beyond. Their challenge: drive more leads from brands and agencies.

SOLUTION We identified the problem: existing messaging was confusing, features-based, and lacked understanding of the challenges facing users. We focused on the powerful solutions the company provides and put them in front of large numbers of highly targeted decision makers.

RESULT The first six months of our engagement saw the client benefit from several new business wins generated from 2-3 quality leads per week. In some weeks we generate as many as 10 leads!